COOKIE POLICY
This Policy covers the types of cookies used in the website, mobile site and mobile applications managed by metalfiks.com.tr Şeker Mahallesi 6161 Sokak No:11 Kocasinan/KAYSERİ, social media accounts, usage areas, advertisement and reuse of third party cookies. It contains information about how it is used for targeting purposes and how cookie management is carried out on the user's side and how profiling studies are carried out.
Your privacy is important to our Company, your privacy and security rights are our basic principle. In order to protect the confidentiality of our customers' personal information, our Company has taken the necessary measures by keeping the system and internet infrastructure at the most reliable level.
You can visit our website without giving any personal information, and you can meet your needs by getting information about our products and services. Cookies are used to collect information about site usage during visits. Our aim here; to provide convenience to the user visiting our website and to understand how we can improve the operation.
A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. Cookies aim to make a website more user-friendly. It enables personalized web pages to be offered in order to provide a more convenient and faster visiting experience for your personal needs. Cookies cannot collect any information, including your personal data stored on your computer or files.
There are two types of cookies, Persistent Cookie and Temporary Cookie, according to their validity periods. Temporary cookies are created while visiting the website and are only valid until you close your browser. Persistent cookies are created when you visit the website and remain until you delete them or expire. Persistent cookies are used to perform actions such as providing a personalized experience compatible with your settings.
Our website uses temporary and permanent type cookies to distinguish you from other users of our website and to make arrangements according to your interests and preferences. In addition to cookies designed by our company, cookies can also be used within the scope of services received from third parties.
Almost all internet browsers are predefined to accept cookies automatically. However, you can control or delete cookies as you wish. Since managing cookies differs from browser to browser, you can refer to the browser's help menu for detailed information.
What is a cookie?
A cookie is a small text file that the site saves on your computer or mobile device when you visit a site. Cookies are widely used to make a website work or operate more efficiently or to provide information to website owners.
How do we use cookies?
Cookies installed on your computer or information obtained are used for statistical analysis or security measures. Any of your personal data is not collected through cookies.
How can you control cookies?
You can control or delete cookies as you wish. You can delete the cookies already on your computer and prevent the saving/setting of cookies in most internet browsers.
How can you manage cookies in internet explorer?
Most internet browsers allow you to:
View and delete saved cookies
Blocking third-party cookies
Blocking cookies from certain sites
Block all cookies
Deleting all cookies when you close the browser
If you choose to delete cookies, your preferences on the relevant website will be deleted. In addition, if you choose to block cookies completely, many websites, including our Company's websites, may not work properly.
Types of Cookies
Technical cookies: Technical cookies are used to ensure that the website or mobile application functions correctly, to create a user account and to log in.
Functional cookies: Functional cookies are used to remember user preferences and help the website or mobile application to be used efficiently and effectively.
Analytical cookies: Analytical Cookies are used to obtain information about how users use our Company's website or mobile application. These cookies are used to develop and optimize the website or mobile application, to understand the effectiveness of communication and advertising. Analytical Cookies contain information such as the pages viewed by users, the times of entering and exiting these pages, the date and time the e-mail/push/SMS sent to the user was opened.
commercial cookies: Third party cookies are also used to show personalized ads on other websites and mobile app. By determining the features that distinguish metalfiks.com.tr users from each other, dividing users into large groups in order to make campaigns and advertisements according to their preferences and tastes, statistical studies will be able to determine their spending habits such as average spending amount, age, gender, shopping categories, mobile usage rate. This use can be done with the retargeting method. In addition, it can be done by showing the advertisements of advertisers other than metalfiks.com.tr to user groups created by using the navigation information of the users on the website or mobile application, when they browse other sites. Retargeting method; It is based on the activities of reminding the user of the campaigns displayed on the website or mobile application according to the user interests and the features that distinguish the users from each other.
Why and how does metalfiks.com.tr do profiling?
metalfiks.com.tr aims to get to know its customers better by segmenting them according to their behavioral patterns and to provide a better service by knowing certain behavior patterns. performs profiling within the scope of campaign programs in order to offer its customers benefits such as opportunities, discounts and campaigns in line with their taste and usage preferences on the website and/or/mobile application, and to fulfill its obligations under the campaign program.
Many independent parameters play a role in customer profiling. Examples of these are demographics and behavioral data.
Customers' tastes, preferences, browsing history, transaction history, demographic information, location information are shared with third parties that provide cookies in order to be able to be retargeted, provided that the customer has given permission. Personal data transfers within this scope are carried out through the secure environment and channels provided by the relevant third party.
Depending on the content and scope of the service received from third parties; In all cases where there is no need to transfer the member's personal data, the transfer is carried out using Pseudonymousdata (pseudonymous data). For pseudonymous data, combinations of letters and numbers assigned to the member can be given as an example.
Pseudonymous Data: Pseudonymous (pseudonymous) data is data that is data linked to an end user's device and cannot specifically identify that end user, but still provides an implicit possibility for future identification. As a company, we treat all hashed personal data as pseudonymous. Hashing a personal data into pseudonymous data means that that data does not specifically identify a particular end user. For example, an email address is considered personal data, while a hashed email address is considered pseudonymous data.
How Are Cookies Used?
Cookies;
We use it to remember the choices you make and to personalize your use of the website/mobile application/mobile site. This usage includes cookies that remember and recognize you on your subsequent visits to the website/mobile application/mobile site.
Including how you use the website/mobile application/mobile site, such as where and from which devices you connect to the electronic commerce platforms operated by metalfiks.com.tr, what content you view on the website/mobile application/mobile site, and the duration of your visit; uses the website / mobile application / mobile site to determine how you use it.
It is used for targeted advertising/promotion, in other words, to present content and advertisements that are more relevant to your interests and to you.
metalfiks.com.tr segments the Users according to their behavioral patterns with the information obtained through cookies and matches them with other personal data belonging to you; offers more suitable content, personalized campaigns and products in line with your preferences.
How does metalfiks.com.tr use third-party cookies for advertising and retargeting?
metalfiks.com.tr cookies also; Activating "advertising technology" in order to present you with advertisements that it thinks may be of interest to you when you visit search engines, the website, mobile application or mobile site of electronic commerce platforms operated by metalfiks.com.tr and/or the websites where metalfiks.com.tr advertises can be used for the purpose. Advertising technology uses information about your previous visits to the website/mobile application/mobile site and to the websites/mobile/mobile site applications where metalfiks.com.tr advertises, in order to present you with customized advertisements. While presenting these ads, look like your browser so that metalfiks.com.tr can recognize you.
An anonymous third-party cookie may be set. metalfiks.com.tr is also owned by Google, Inc. It uses Google Analytics, a web analysis service provided by (“Google”), as well as the Visilabs analysis service. Google Analytics and Visilabs use cookies to analyze how visitors use the website/mobile application/mobile site with statistical information/reports.
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